There is a bakery on Northampton Street in downtown Easton that regularly has people standing on the sidewalk, faces pressed to the glass, trying to decide which of the seventy five plus cupcake flavors they're going to choose. This is Sweet Girlz Bakery, and the decision is never easy.
The Peanut Butter Bomb
Let's start with the signature. The Peanut Butter Bomb is a chocolate cupcake filled with peanut butter mousse, topped with peanut butter frosting, and finished with a chocolate drizzle. It is rich, unapologetic, and possibly the single most popular baked good in the Lehigh Valley.
Regulars have been known to buy them by the dozen. People order them for birthdays, office parties, and no particular reason at all. The Peanut Butter Bomb has been featured in local media so many times that it essentially has its own press clippings file.
Seventy Five Flavors
But the Peanut Butter Bomb is just one option in a lineup that stretches to more than seventy five flavors. Sweet Girlz rotates its daily selection, which means every visit is a discovery. You might find red velvet one day, salted caramel the next, and a seasonal pumpkin spice or eggnog flavor during the holidays.
The flavors range from classic to creative. Traditional vanilla and chocolate share the case with more adventurous options like maple bacon, cookies and cream, and lemon lavender. Every cupcake is baked fresh daily, frosted by hand, and displayed in a case that looks like a jewelry counter for sugar.
Beyond Cupcakes
Sweet Girlz has expanded well beyond its cupcake origins. The bakery produces cakes for weddings, birthdays, and special events. Cookies, brownies, and other pastries fill out the display case. Seasonal specials keep the menu dynamic throughout the year.
The custom cake business has become a significant part of the operation. Brides and event planners across the Lehigh Valley turn to Sweet Girlz for celebration cakes that taste as good as they look. The decorating is impressive, but what separates Sweet Girlz from other bakeries is that the cake underneath the frosting is genuinely excellent.
The Easton Connection
Sweet Girlz is part of the fabric of downtown Easton. The bakery sits in the heart of the city's walkable commercial district, near the Easton Farmers' Market and a growing collection of restaurants and shops. It is the kind of place that anchors a block and gives people a reason to park and walk around.
Lehigh Valley Style named Sweet Girlz in its 2025 Best of Food and Drink awards, and the bakery's reputation extends well beyond the Valley. People drive from the Poconos, from Philly, from New Jersey, specifically to pick up an order.
The Secret
The secret to Sweet Girlz, if there is one, is consistency. Every cupcake tastes exactly the way it's supposed to taste, every single time. The frosting is always the right sweetness. The cake is always moist. The proportions are always balanced. In a world of trendy bakeries that open hot and fade fast, Sweet Girlz has endured because the product is simply excellent.
Seventy five flavors and counting. And somehow, the Peanut Butter Bomb is still the one everyone orders first.
